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Montefiore in the News

June 16, 2011

"Excellence is Closer Than You Think" Focuses on
Excellence in Specialty Care 

New York City, NY (June 16, 2011) - Today, The Children's Hospital at Montefiore (CHAM) launches an advertising campaign called "Excellence is Closer Than You Think" with radio, print, billboard and outdoor ads. The campaign highlights CHAM's excellence in multiple specialty areas and focuses on the institution's commitment to innovation and technology, as well as collaboration and research. Consistently named in U.S. News's "America's Best Children's Hospitals," CHAM is second among those in the New York metro area and recently received recognition in all ten medical specialties. 

"Over the past ten years CHAM has established itself as a premier children's hospital driven to advance the health of all children through a unique model of care and the development of new knowledge," said Steven M. Safyer, MD, President and CEO of Montefiore Medical Center. "Inspired care has been happening here and it's time for us to tell the story."
"This is an exciting time for The Children's Hospital at Montefiore. The latest rankings in all ten specialties improve on last year's performance of being ranked in two out of ten specialties," said Philip O. Ozuah, MD, Physician-in-Chief of the CHAM and Professor and University Chairman of the Department of Pediatrics at Albert Einstein College of Medicine. "We feel this is a perfect time to spread the word about our clinical excellence, compassion and patient-centered care, with a new advertising campaign. 

The multi-part campaign includes radio, print, outdoor and direct mail to physicians. The ads bring attention to CHAM's easily accessible location in the tri-state area of New York, Connecticut and New Jersey.

The ads will run through the fall. They will appear in the New York Times Sunday Magazine, Westchester Magazine, Westchester Parents, a billboard on the West Side Highway and station platforms on Metro North, as well as online. 

To view the ads, visit: