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Groundbreaking Keeping Kids Healthy Series Launches a New Season on Public Television Nationwide
NEW YORK CITY,NY (June 14, 2004) – Divorce, sexuality and body image are among the tougher topics parents might need to address with their children. But sometimes even simple topics, like dealing with sports injuries or sibling rivalry, can pose a challenge for the most confident of parents. We all could use a little expert help from time to time when it comes to knowing the right things to say to our children.

Keeping Kids Healthy, a pioneering children’s health television series, now offers that help to parents nationwide through real-life stories and answers from experts on some of the important questions parents and children may have. Produced by Montefiore Medical Center in association with Thirteen/WNET New York, Keeping Kids Healthy is distributed by American Public Television and airs on public television stations across the country. In the New York metro area, the program can be seen on WNET, WNJB, WNJN and WNYE. Keeping Kids Healthyis currently in its fourth season in New York and was nominated for two New York Emmy awards in 2003-2004 for Health Science and Societal Concerns Programming.

“From the issues that keep parents occupied by day, such as choosing a doctor and breast feeding, to the issues that keep them up at night - worrying about AIDS and terrorism - Keeping Kids Healthygives parents and caregivers the knowledge and support they need to make well-informed decisions,” said Winnie King, M.D., a practicing, board-certified physician and the program’s host.

“We now can reach millions more parents with important health information that will make a positive difference in their children’s lives,” said Dr. King. “That’s what we’ve been doing for parents in New York for the past three years.”

The series, aimed at viewers aged 18-34 who care for children, uses a talk/magazine format to explore a broad range of health and psychosocial issues relevant to kids. Past topics include: step-parenting and single parenting; divorce; sports injuries; ear infections; sudden infant death syndrome (SIDS) and gay teens. The series is produced by an award-winning editorial team that includes recipients of Pulitzer, Peabody, Emmy and Ace awards.

Montefiore made history as the first hospital to create and produce a children's health television series about issues critical to the health and vitality of families and the community.

“We’ve dubbed Keeping Kids Healthy‘the little show that could,’” said Thomas Tebbens, Jr., vice president of marketing, Montefiore. “We started with the simple goal of reaching out to the hospital’s immediate community with clear, concise and practical healthcare information. Four years later, we are proud to see the show reaching communities across the country.”

Each half-hour episode is shot live on location in the lobby of The Children’s Hospital at Montefiore in New York City and covers one to two topics per episode. The series personalizes issues by pairing real-life parents and children who are “living” the topic with nationally recognized medical experts who offer practical advice and tips. This “team” approach ensures that viewers see the human side of each issue and that parents’ concerns are addressed in a down-to-earth, comprehensible manner.

Experts appearing on the program hail from leading medical institutions and organizations around the country including the National Institutes of Health, The Mayo Clinic, Montefiore Medical Center and Harvard University.

Keeping Kids Healthy maintains a website, www.keepingkidshealthy.org, that offers detailed background related to each program topic, such as information on guests, expanded resource lists, tips for parents and links to more than 4,000 pages of medical information. The site allows viewers to communicate directly with program staff or to obtain copies of programs.

The Children’s Hospital at Montefiore (CHAM) is one of the most technologically advanced hospitals for children in the world. Staffed by the renowned faculty of the Albert Einstein College of Medicine, the hospital’s pediatric specialists and caregivers are ranked among the best anywhere. Along with outstanding medical care, CHAM’s unique integration of architecture, technology, education and inspiration is designed to engage children in a voyage of discovery and learning that can last a lifetime. Please visit us online at www.MonteKids.org.

Thirteen/WNET New York is one of the key program providers for public television bringing acclaimed programming to audiences nationwide. As the flagship public broadcaster in the New York metropolitan area, Thirteen reaches millions of viewers each week, airing the best of American public television along with its own, local productions -- including Keeping Kids Healthy. More information about Thirteen can be found at www.thirteen.org.

American Public Television (APT) has been a prime source of programming for the nation’s public television stations for 42 years. APT has established a tradition of providing public television stations nationwide with program choices that enable them to strengthen and customize their schedules. For more information about APT’s programs and services, go to www.aptonline.org.

Montefiore Medical Center, The University Hospital and Academic Medical Center for the Albert Einstein College of Medicine, ranks among the top one percent of all US hospitals based on its investments in medical innovation and cutting-edge technology.

Montefiore invests more in order to enable compassionate, personalized care and the most positive outcomes for patients and their families in New York, the tri-state area and beyond.

Montefiore’s unique combination of ‘state-of-the-art’ technology with ‘state-of-the-heart’ medical and nursing care in a teaching and research environment provides patients with access to world-class medical experts, the newest and most innovative treatments and the best medical center experience anywhere.

This 1,062 bed medical center includes the Henry and Lucy Moses Division, the Jack D. Weiler Hospital and The Children’s Hospital at Montefiore, a large home healthcare agency and a 21-site medical group practice located throughout the Bronx and nearby Westchester.

Montefiore treats all major illnesses and has distinguished centers of excellence in cardiology and cardiac surgery, cancer care, tissue and organ transplantation, children's health, women's health, surgery and the surgical subspecialties. Montefiore Medical Center focuses on providing family-centered healthcare in a nurturing environment that extends well beyond hospital and clinic walls.

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Call us at 718.920.4011, or click here to view our Office of Public Relations contacts.

Roman Perez-Soler, MD


Chairman, Medical Oncology

Every day there are breakthroughs in our understanding of cancer. We can provide insights on research, clinical trials and new treatments for all cancers. And we can tell you how yoga can help fight cancer, too.

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