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Montefiore is Lead Sponsor for March of Dimes' First-Ever Bronx Walk for Babies

Event Will be Held Sunday, May 3 at Orchard Beach 

NEW YORK CITY, NY (April 21, 2009) - The March of Dimes New York Division announced today it will launch the first-ever March for Babies® in the Bronx. With Montefiore Medical Center as the platinum sponsor for the March for Babies® event, the Bronx joins the boroughs of Manhattan, Staten Island and Queens as sites of the March of Dimes largest annual fundraising event.

March for Babies® takes place on Sunday, May 3 at Orchard Beach-Stage Pavilion. Check-in opens at 8 am and the walk begins at 9:30 am. (Buses from Pelham Bay Train station depart every 10 minutes beginning at 8 am.)

Now in its 39th year, the March of Dimes walk was the first in the country, and last year raised nearly $110 million nationally to support programs of research advocacy, community programs and education. To pre-register, or for more information on the Bronx site and other New York metro area walks, visit www.marchforbabies.org/563613.

"As the largest provider of healthcare in the Bronx, Montefiore Medical Center is proud to sponsor the March for Babies and to participate with a team of hundreds of our own associates and our NICU families," said Steven M. Safyer, MD, president and CEO of Montefiore and Chairman of the March for Babies. "This important walk exemplifies Montefiore's focus on advancing the health of babies, and our team looks forward to walking in this event with families and neighbors from all across the Bronx," Dr. Safyer said.

Last November, March of Dimes and Montefiore collaborated on the launch of a Neonatal Intensive Care Unit (NICU) Family Support Program, designed to provide materials and support to make the NICU experience more manageable for families.Montefiore has the most comprehensive array of women's health services in New York, including obstetrical services, a neonatal intensive care unit and specialty programs for women with high-risk pregnancies.

March for Babies® national sponsors are Kmart, CIGNA, Farmers, FedEx, Famous Footwear, Liberty Tax Services, Continental Airlines, Ther-Rx, First Response and Mead Johnson Nutritionals. Local sponsor is Montefiore Medical Center. Media partners are WCBS-TV and WCBS FM 101.1.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health.  With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com or www.nacersano.org.

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